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Privacy Policy

Della Coast Beauty respects your privacy. This Privacy Policy explains what information we collect through our website and mobile app, how we use and share it, and the choices and rights you have. It applies to [yourwebsite.com], our mobile application, and any related services (together, the "Services").

Our Services use Zenoti, a third-party booking and salon-management platform, to handle appointment scheduling and payment processing. Bookings are not completed directly on our website — clicking "Book Now" takes you into Zenoti's booking flow, which has its own Terms and Privacy Notice.

1. Information We Collect

  • Information you give us directly

  • Contact form / inquiry submissions: name, email, phone number, and message content

  • Newsletter or email sign-up: email address (and name, if provided)

  • Any information you provide by phone, in person, or via email/text with our team

Information collected when you book through Zenoti
When you book an appointment, Zenoti collects on our behalf: your name, phone number, email, appointment history and preferences, and payment details (we do not receive or store full card numbers — Zenoti and its payment processor handle that). Depending on the services you book, this may also include service-related notes such as skin type, allergies, or treatment preferences that our staff records to provide your service safely. Zenoti acts as our data processor — we determine why and how this information is used; Zenoti processes it on our behalf under its own security and privacy commitments.

Information collected automatically
When you visit our website, we (and our analytics/advertising partners) automatically collect: IP address, browser and device type, pages viewed, referring URLs, and approximate location, via cookies and similar tracking technologies, including Google Analytics and the Meta (Facebook/Instagram) Pixel.

Photos (if applicable)
If we photograph your service (e.g., for a before/after portfolio, social media, or a look-book), we will ask for your separate, explicit consent before doing so and before posting anywhere publicly.

2. How We Use Your Information

We use the information above to: schedule and manage your appointments; process payments (via Zenoti and its payment processor); send appointment confirmations, reminders, and service follow-ups; respond to inquiries submitted through our contact form; send marketing emails or promotions if you've opted in (you can unsubscribe anytime); improve our website and understand how visitors use it; run and measure the performance of our advertising (Google/Meta ads); and comply with legal, tax, and regulatory obligations.

3. How We Share Your Information

We do not sell your personal information for money. We only share your information as follows:

  • Zenoti (our booking/payments processor) — necessary to schedule appointments and process payments

  • Payment processors engaged by Zenoti — to complete transactions securely

  • Analytics and advertising partners (Google Analytics, Meta/Instagram) — to measure site traffic and ad performance; these partners may use cookies to show you relevant ads on other sites ("cross-context behavioral advertising")

  • Email/marketing platform to send newsletters if you've subscribed

  • Legal and safety reasons — if required by law, subpoena, or to protect the rights, property, or safety of Della Coast Beauty, our clients, or others

  • Any third party we share information with is contractually required to protect it and use it only to provide services on our behalf.

4. Cookies & Tracking Technologies

We use cookies and similar technologies (like the Meta Pixel and Google Analytics) to remember your preferences, understand site usage, and measure ad performance. You can control cookies through your browser settings, and you can opt out of interest-based Google ads at Google Ads Settings and Meta ads at Meta Ad Preferences. Disabling cookies may affect site functionality.

5. Data Retention

We retain personal information for as long as needed to provide our Services, maintain client and appointment records, comply with legal/tax obligations, and resolve disputes. Booking and payment records held within Zenoti are retained according to Zenoti's retention practices and our contract with them. When information is no longer needed, we take reasonable steps to delete or anonymize it.

6. Data Security

We use commercially reasonable administrative and technical safeguards — including encryption in transit (HTTPS/TLS) — to protect your information. Zenoti maintains its own security program for data it processes on our behalf. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on where you live, you may have rights under applicable state privacy laws (which currently include, among others, California, Colorado, Connecticut, Virginia, Utah, Oregon, Texas, and Montana). These rights generally include the right to: know/access what personal information we hold about you; correct inaccurate information; delete your personal information; opt out of the "sale" or "sharing" of your personal information, including for cross-context behavioral advertising via cookies/pixels; opt out of profiling in furtherance of certain automated decisions; and not be discriminated against for exercising any of these rights. If you're outside the U.S. or a jurisdiction not covered by these laws, we will still honor reasonable requests to access, correct, or delete your information on a good-faith basis.

To exercise any of these rights, contact us at contact@dellacoast.com or +1 (949) 615-2141. We will respond within the time required by applicable law, or otherwise within a reasonable time. We do not knowingly sell or share the personal information of minors under 16 without affirmative authorization. Because Zenoti holds some of your data as our processor, a deletion request to us will include instructing Zenoti to delete the corresponding records.

8. Third-Party Links

Our Services may link to third-party sites we don't control, including Zenoti's booking platform and our social media pages. This Privacy Policy does not apply to those third-party sites — please review their own privacy policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version here with a new "Effective Date." Material changes will be communicated through the Services or by email where appropriate.

10. Account Deletion

If you create an account or client profile with us — whether directly in the app or through our booking partner Zenoti — you can request deletion of that account and all associated personal data at any time. You can do this in either of the following ways: (1) if the app or your account settings include a "Delete Account" option, use that directly; or (2) email us at contact@dellacoast.com or contact us at +1 (949) 615-2141 with the subject line "Delete My Account," and we will process the deletion on your behalf, including instructing Zenoti to delete the corresponding records it holds.

When you request deletion, we permanently delete your account and personal data — rather than merely deactivating, freezing, or hiding it — except where we are legally required to retain limited records (for example, for tax, accounting, or fraud-prevention purposes), in which case that data is retained only as long as required by law and is not used for any other purpose. We process deletion requests within 10 business days and will confirm once deletion is complete.

11. Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from anyone under 13. If you believe a child has provided us with personal information, contact us at contact@dellacoast.com and we will delete it.

12. Information Collected Through the Mobile App
When you use our app, we (and service providers like Zenoti) may automatically collect device information such as device identifiers, operating system and app version, and IP address, for security, analytics, and app performance purposes. If our app requests permission to access your camera, photo library, location, or send push notifications, we only use that access for the purpose disclosed at the time of the request (e.g., camera/photos for a profile picture, location to find your nearest studio, push notifications for appointment reminders), and you can revoke any of these permissions at any time in your device's Settings.

13. Text Message Communications

By providing your phone number, you consent to receive appointment confirmations and reminders by text message. Message and data rates may apply. Reply STOP at any time to opt out.

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14. Contact Us

Della Coast Beauty
7862 Warner Avenue - Unit 102 | Suite #24 Huntington Beach - CA 92647
+1 (949) 615-2141
contact@dellacoast.com

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